Writing a used car description is very similar to writing a dating profile; you want to attract a serious buyer, and you don’t want to get scammed (er, Catfished). Finding a balance between word count, tone and car history information can be tricky. We have some effective, quick tips to ensure you get a response and a good price on your beloved vehicle.
Swipe Left or Swipe Right? While your car may be reliable and have stainless leather seats, a reader is not going to know (or care) if there isn’t a picture to pull them in and verify your claim. Below are tips to ensure a buyer is reeled in:
- Get your car washed before taking photos
- A mobile phone’s camera will work just fine; use flattering angles
- Natural lighting = best lighting
- Do not use filters
- Take picture in an undisclosed area. Pick a place that isn’t your home, or anywhere else that may give a reader an idea of your identity or demographic.
- Try not to show your license plate number to avoid fraud.
- More pictures, the better. Snap the interior, exterior and capture unique details that could entice an on-the-fence buyer.
The Writing’s on the Wall. You’ve got the pictures uploaded, now the hard part; writing the description. You want to provide a detailed paragraph with the following (no exceptions):
- Drive Train
- Fuel Type
Once that base is covered, you will want to:
- List your asking price
- Spotlight any modifications
- Include warranty information
- Explain why you’re selling the car
What not to do. Once you’re on a roll, or even if you’re in a pinch to sell, it can be tempting to take shortcuts or embellish particulars. So, here’s what to avoid:
- Listing your car for different prices in different places
- Overpricing your car
- Lying by omission
- Over embellishing on key facts about the vehicle
- Not preparing answers to any questions the buyer may have
Have more questions about selling your car? We’ve got answers! Give us a call at 877-885-9995!
The Copart Team