Writing a used car description is very similar to writing a dating profile; you want to attract a serious buyer, and you don’t want to get scammed (er, Catfished). Finding a balance between word count, tone and car history information can be tricky. We have some effective, quick tips to ensure you get a response and a good price on your beloved vehicle.

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Swipe Left or Swipe Right? While your car may be reliable and have stainless leather seats, a reader is not going to know (or care) if there isn’t a picture to pull them in and verify your claim. Below are tips to ensure a buyer is reeled in:

 

  • Get your car washed before taking photos
  • A mobile phone’s camera will work just fine; use flattering angles
  • Natural lighting = best lighting
  • Do not use filters
  • Take picture in an undisclosed area. Pick a place that isn’t your home, or anywhere else that may give a reader an idea of your identity or demographic.
  • Try not to show your license plate number to avoid fraud.
  • More pictures, the better. Snap the interior, exterior and capture unique details that could entice an on-the-fence buyer.

The Writing’s on the Wall. You’ve got the pictures uploaded, now the hard part; writing the description. You want to provide a detailed paragraph with the following (no exceptions):

  • Make
  • Model
  • Color
  • Mileage
  • Engine
  • Transmission
  • Drive Train
  • Fuel Type

 

Once that base is covered, you will want to:

  • List your asking price
  • Spotlight any modifications
  • Include warranty information
  • Explain why you’re selling the car

 

What not to do. Once you’re on a roll, or even if you’re in a pinch to sell, it can be tempting to take shortcuts or embellish particulars. So, here’s what to avoid:

  • Listing your car for different prices in different places
  • Overpricing your car
  • Lying by omission
  • Over embellishing on key facts about the vehicle
  • Not preparing answers to any questions the buyer may have

Have more questions about selling your car? We’ve got answers! Give us a call at 877-885-9995!

The Copart Team

 

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